ABOUT USBoard Of Directors

Sam LimExecutive Chairman and Chief Executive Officer

Sam Lim was appointed to the Board on 1 June 2017. He joined the Group in 1998 and spearheaded its development and expansion over the past two decades, leading the No Signboard Seafood business from its humble roots to the premium seafood restaurant chain it is today. Mr Lim is responsible for (i) the formulation of the overall business and corporate policies and strategies of the Group; (ii) oversight of the management of the business and operations of the Group; and (iii) leading the Group’s business development strategy and efforts.

Lim Lay HoonChief Operating Officer and Executive Director

Lim Lay Hoon was appointed to the Board on 6 November 2017. She is responsible for overseeing the day-to-day operations of the Group and reports to our Chief Executive Officer. Ms Lim also directly oversees the management and operations of the Restaurant Business. Ms Lim was briefly involved in the tourism industry before joining the family business in 1993 in a management capacity. She has been involved in the management of the Group for over 20 years, and together with Sam Lim, has been instrumental in the Group’s development and success.

Lo Kim SengLead Independent Director

Lo Kim Seng was appointed to the Board on 11 November 2020. He is a Director of Bayfront Law LLC. His practice areas includes capital markets, mergers and acquisition, corporate and commercial law, serving primarily Singapore listed companies. Mr Lo is admitted as an Advocate and Solicitor of Singapore and holds Master of Laws degrees from both National University of Singapore and London University. He was a trainer in the Corporate Governance Module of the Listed Company Directors Programme organized by the Singapore Institute of Directors. Mr Lo is currently an Independent Director of CFM Holdings Limited.

Francis DingIndependent Director

Francis Ding was appointed to the Board on 30 January 2021. He is the Director of Appleton Global Private Limited and Advisor of COPE Private Equity Sdn Bhd. Mr Francis holds a Bachelor of economics from the University of Sdyney, Australia. Mr Francis was formerly the Head of Transaction Execution in Maybank Kim Eng securities Pte Ltd.

Benjamin ChoIndependent Director

Benjamin Cho was appointed to the Board on 30 January 2021. He is the Partner of Anglo Fortune Capital Group. Mr Benjamin graduated from University of Greenwich in London, United Kingdom with a BA Hons Business Administration in 2006. He was a Corporate Banking Manager of Lloyds Banking Group from 2008 to 2010 to oversee the Trust and Intermediaries portfolio, provide oversight and consultancy services before joining Prime London Partners in 2011 as an Asia Partner. He was engaged as Director of NISS Group from 2013 to 2016.